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英国老厂中国新主 南汽长桥开工- BBC CHinese

英国老厂中国新主 南汽长桥开工- BBC CHinese

BBC中国报道

南京汽车(英国)有限公司今天(5月29日)在MG罗孚 MG rover 位于英国伯明翰附近的长桥longbridge工厂旧址,恢复生产富有标志性的MG TF跑车。

长桥工厂门外和英国国旗以及MG旗帜一起升起了中国国旗。

开工仪式上,三款新型MG TF跑车穿过气球和彩纸亮相,参加今天仪式的有中英商界人士以及罗孚车迷俱乐部的代表,开幕式还举行了MG汽车巡游。

按照南汽(英国)董事长王宏彪对外公布的计划,MG名爵在英国的年产量计划于两年内从初期1.5万辆增至5万辆,并开发出一款全新跑车,以求在2009年前夺回英国市场的原有份额。

长桥工厂在2005年罗孚公司倒闭后导致6,000人被裁员,工厂一直关闭。

虽然有人对长桥工厂全面复工的前景表示怀疑,不过南汽集团总经理俞建伟表示,长桥工厂"将在我们欧洲业务中发挥主要作用"。
  
如何看中国汽车业发展战略?  

俞建伟说,作为MG品牌的继承者,南汽将继续推进国际化战略,谱写MG的新篇章。俞建伟还称长桥生产的恢复是"MG的重生"。

品牌转换

目前,该工厂的雇员人数已从去年的80人增至140人,预计到明年底,可能增至500-800人。

罗孚公司的长桥工厂曾经是英国拥有的最后一个大型汽车厂。该厂曾经是当地经济的支柱,影响到该地区18,000人就业,带动了零部件供应产业,餐饮业等。

不过随着外国竞争加强,对MG罗孚公司制造的车辆的需求减少,公司陷入困境。

南京汽车公司2005年收购了罗孚公司,长桥工厂的大部分机械设备被装入400个集装箱运到南京附近的新厂址--浦口。

存在疑问

工会的代表对恢复长桥生产基地表示欢迎,他们还表示南汽将会带来1200个就业机会。他们说,"我们期望着与南汽建立积极的关系。"

地区联合工会的组织者艾里克·马克唐纳说,"罗孚工厂过去许多工人仍然希望能够返回长桥工厂工作。"

虽然就恢复长桥基地有很多乐观的情绪,但是就项目的长期性而言,也存在着一些疑问。

有分析人士说,MG TF跑车的发展前景可能十分有限,所以增加长桥工厂目前的就业水平也许很难。

另外一个疑问是究竟会有多少销售代理商同意代理这些汽车,因为这毕竟是1995年就问世的型号

不过曼彻斯特商业学院的卡勒尔教授说,"南京汽车公司在中国市场的前沿发挥举足轻重的作用,这是个雄心勃勃的公司,常做惊人之举。"





M.G. 18/80 Mk 1 Speed Model Tourer 1930




M.G. K1 Magnette 2-Seater Racer 1933




M.G. L2 Magna 2-Seater Sports 1933




M.G. NA Magnette 4-Seater Tourer 1934




M.G. Midget 2-Seater Sports




1938
MG WA




1947
MG Y
A




1953
MG TD




1953
MG TF





M.G. MGA 2-Seater Sports




1966
MGB




1976
MG Midget




2002
MG TF




2004
MG ZS
180 Saloon




2004
MG XPower SV


from wikipedia

MG history
MG is a car brand, created by the British sports car manufacturer of the same name, founded in 1924.
In the spring of 2005 MG production ceased when the brand owners, MG Rover, went bankrupt.
In early 2007 the new owners of the brand, Nanjing Automobile Group, resumed production of MGs at the Longbridge plant, which they had also acquired when they took over MG Rover, and at a plant in China.
MG got its name from "Morris Garages", a dealer of Morris cars in Oxford which began producing its own customized versions to the designs of Cecil Kimber who had joined the company as its Sales Manager in 1921 and was promoted to General Manager in 1922. Kimber remained as General Manager until 1941 when he fell out with Lord Nuffield over procuring wartime work. Kimber died in 1945 in a freak railway accident. In 1952, with the BMC merger, long-time service manager John Thornley took over as General Manager, guiding the company through its best years until his retirement in 1969.
MG is best known for two-seat open sports cars, but MG also produced saloons and coupés. More recently, the brand has also been used to designate sportier versions of other models belonging to the parent company.
Following the collapse of the MG Rover group, who had owned the marque since purchasing it in 2000 from BMW, MG was bought by the Nanjing Automobile Group in 2005. Under its new Chinese owners, the brand stands for something new in China, as MG general manager Zhang Xin said: "We want Chinese consumers to know this brand as 'Modern Gentleman'. To see that this brand represents grace and style."  In Europe it still stands for "Morris Garages".
1

评分次数

  • charlie

商学院那个教授大家可有认识的啊?哈哈
有问必答!
MSN/EMAIL: cnmanchester@hotmail.com
原帖由 charlie 于 2007-5-29 21:24 发表
商学院那个教授大家可有认识的啊?哈哈
不认识。。。我已经不再读书了。。。说来听听?
还满好看的吖。。。。。
奈何桥下的莲花。见证了我和他前世今生的繁华。


dunt try to fix me. i m not broken.


http://s2.bitefight.cn/c.php?uid=26842
樓主的圖片次序都放錯了~~~
我傢的小白~~~嘻嘻~~

[ 本帖最后由 sammy 于 2007-5-29 23:32 编辑 ]
附件: 您所在的用户组无法下载或查看附件
喜欢老爷车啊~~~~~~~~~
好多好看的车呢~~~~~~~~~~
原帖由 sammy 于 2007-5-29 23:30 发表
樓主的圖片次序都放錯了~~~
不可能
呵呵..南汽从此崛起了...加油吧..中国!!!
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